Privacy Policy

Last updated: July 17, 2026

This Privacy Policy explains how LPMR Analytics LLP (doing business as LP & M Research) collects, uses, and protects your information when using LPMR Delta. By using our service, you agree to the practices described here.

1. Data We Collect

• Name and email when you register or log in (including via social providers like Google or GitHub).
• Profile image from social logins.
• IP addresses for security and analytics.
• Usage data (pages visited, time spent).
• Aggregated data regarding API performance, request rates, and system errors.
• Contact details if provided via forms or email.
• Cookies and similar technologies (essential for login/security; plus analytics/performance cookies from Google Analytics, Meta Pixel, and Vercel for site usage and improvement. See Third-Party Services below).

2. How We Use Your Data

• Authenticate and personalize your account.
• Provide services and improve platform features.
• Monitor system health and reliability through real-time metrics.
• Enhance website functionality and analyze traffic patterns.
• Respond to inquiries and communications.
• Comply with legal and regulatory obligations.

2.1 Specific Disclosure for Google Sign-In

• LPMR Delta uses the Google Sign-In service solely to authenticate your identity and securely create or log into your account.
• We do not share, transfer, or use the data received from Google Sign-In for serving advertisements or for any purpose other than providing the core functionality of LPMR Delta.
• We collect the following personal information from your Google Account:
  • Your name and your primary Google Account email address (using the .../auth/userinfo.email and .../auth/userinfo.profile scopes).

3. System Performance & Monitoring

To maintain platform stability and troubleshoot technical issues, our servers automatically log basic, non-identifiable technical metrics such as API latency, HTTP status codes, and system resource utilization. This data is aggregated, contains no personally identifiable information, and is used solely for optimizing platform performance and ensuring service reliability.

4. Legal Basis for Processing

We process personal data under GDPR, CCPA, India’s IT Act, and the Digital Personal Data Protection Act, 2023 (DPDP Act) based on:

• Consent: When you voluntarily provide information.
• Legitimate Interest: Improving performance, ensuring security, and infrastructure monitoring.
• Legal Obligation: Compliance with applicable laws.

5. Third-Party Services

We use secure third-party services that may process limited data:

• Dodo Payments: Secure payment processing (we do not store card details).
• Nhost: Used for authentication and database storage; no third-party tracking cookies.
• Vercel Analytics and Speed Insights: We use Vercel Analytics and Vercel Speed Insights to collect aggregated usage and performance data such as page views, navigation events, device information, and Core Web Vitals. This data is used solely to monitor performance and improve reliability and user experience. No advertising, profiling, or cross-site tracking is performed.
• Google Analytics (operated by Google LLC): Utilized exclusively on our public-facing marketing website (not within the authenticated LPMR Delta application dashboard) to analyze site traffic patterns and improve functionality. Collected data includes anonymized IP addresses, browser information, pages visited, and user interactions. We do not use it for advertising, remarketing, or cross-site tracking. Google processes this data per its privacy policy: https://policies.google.com/privacy.
• Meta Pixel (operated by Meta Platforms, Inc.): Utilized exclusively on our public-facing marketing website (not within the authenticated LPMR Delta application dashboard) to measure landing page performance and basic interactions (e.g., timestamps, device info). We do not use it for targeted advertising, retargeting, custom audiences, or any promotional purposes. Meta processes this data per its privacy policy: https://www.facebook.com/privacy/policy.

6. GDPR Rights (EU Users)

• Right to access, correct, delete, or export your personal data.
• Right to object to certain processing.

Requests: info@lpmresearch.com (response within 30 days).

7. CCPA Rights (California Residents)

• Right to request details of collected data.
• Right to request deletion of personal data.
• We do not sell personal data.

Requests: info@lpmresearch.com (response within 45 days).

8. Data Security & Retention

• Industry-standard encryption (AES-256 for data at rest, TLS in transit).
• Strict access controls and periodic security audits.
• IP logs & analytics retained up to 12 months; system performance logs are automatically rotated or anonymized within 90 days and permanently deleted within 180 days; contact data up to 24 months unless requested otherwise.

9. International Data Transfers

Data may be transferred to servers in India, the United States, or the European Union, with safeguards to ensure compliance with applicable laws.

10. Transparency & Updates

We conduct periodic reviews of our privacy practices. Significant changes will be communicated by email (if provided) or via prominent notice on our platform. The “Last updated” date reflects the most recent version.

11. Miscellaneous Disclosures

• Children's Privacy: Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If you believe a child under 13 has provided us with personal information, please contact us immediately.
• Do Not Track (DNT): Our website does not currently respond to "Do Not Track" browser signals as there is no industry-standard for implementation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as a business asset.
• Third-Party Links: We are not responsible for the privacy practices or content of external platforms linked on our website.
• Data Breach Notification: In the event of a data breach affecting your personal information, we will notify you via email within 72 hours of discovery and take immediate steps to mitigate harm.

12. Your Rights & Contact Us

• You may request to access, correct, delete your personal data, withdraw consent where applicable, or opt out of certain processing.
• Account Deletion: To delete your account and all associated data, please email info@lpmresearch.com with "Account Deletion Request" in the subject line. We will process this within 30 days.
• Grievance Redressal: In compliance with the Information Technology Act and the DPDP Act 2023, any grievances or questions regarding your data may be addressed to our Grievance Officer:
  • Attn: Grievance Officer
  • Entity: LPMR Analytics LLP
  • Email: info@lpmresearch.com
  • Location: Khardaha, West Bengal, India